Paragraphs (or essay?)

write two awesome paragraphs on the ad

2-3 examples for each

Don't forget to use proper paragraph technique

-Hook
- Introduction
-Thesis
-Example (2-3 maximum)
-Explanation (50-70 % of the paragraph, including context)
-Conclusion/link to next paragraph


paragraph 1 - contrast in the ad

paragraph 2 - repetition in the ad



If you are feeling brave.....

try a essay on how the ad uses AIDA

• Attention
• Interest
• Desire 
• Action

Allianz ad

Be Like...

The technical term is transference

convince me

Please have a still or video ad posted on your blog tomorrow.

Write underneath, whether the ad uses...

• rationality
• emotion
• do the right thing
• (a combination of two or three of the above)

Write a brief explanation of how it uses its convincing effect(s)

example....

It's a combination of rationality and emotion.
It uses a list of examples and reasons.
What makes it powerful however is the boy's face and emotional tone of voice. 

editing

Are your moments fully edited?

fully

To help you in your editing....

introduction in italics

moment in normal text

resolution in bold


different colours for... 

description

action

dialogue

The Most Dangerous Game

Enjoy!



Consider how this story might help you with yours.